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Archive for June, 2008

What is LifeLock?

Thursday, June 26th, 2008
by Jed Jenson

It’s a heavy burden to bear when someone has stolen your identity and ruined your credit. The time and effort involved in restoring your credit and good name can bring you to the point of pure frustration and exhaustion. Luckily there are several identity theft protection companies available to consumers that can take the worry and burden out of protecting one’s identity. Choosing the right company, however, can be almost as burdensome as having your identity stolen. When it comes to choosing the right identity theft protection company for you and your family, it is important to weigh the pros and cons of each provider before choosing a company with which to place your trust. LifeLock, an identity theft protection company, has been protecting their member’s identities for years and the pros of using LifeLock have greatly outweighed the cons.

Pro number One: When comparing LifeLock with other identity theft protection services, LifeLock immediately stands out from the crowd by offering child identity protection services. No other identity theft protection service offers credit checks and monitoring services for children under the age of 15. With the increase in the number of child identity thefts occurring, LifeLock has hit the mark when it comes to this number one pro.

Pro number Two: While most identity theft monitoring services provide protection from identity theft, LifeLock’s services work to prevent identity theft from occurring in the first place. LifeLock’s identity prevention services include placing fraud alerts on your credit files, monitoring the internet for black market activity regarding the illegal use of credit card numbers and social security numbers through their eRecon services; and detecting when a member’s address has been illegally changed in national databases through their TrueAddress services.

An additional pro of LifeLock services is that LifeLock reduces the amount of pre-approved credit card offers that come in the mail and the number of telemarketing calls received. Phishing scams, or pretexting, are prime ways for identity thieves to steal your personal information, not to mention stealing identifying information from your mail box or trash can. LifeLock prevents identity theft by reducing the amount of access thieves have to your personal information.

The only con that LifeLock may be considered to have is that they do not perform daily scans of a member’s credit report. LifeLock does pull credit reports annually and mails them to their members for review; however, some individuals may not think this occurs often enough. Keep in mind though, since LifeLock places fraud alerts on their members credit files, any unauthorized request for credit or loans will be discovered almost immediately.

Pro number four: With LifeLock’s $1,000,000 total service guarantee, no one will lose time, energy, money and effort in fighting to restore their good name and repair their credit report. LifeLock guarantees that they will provide attorneys, investigators, accountants, case managers, etc. to restore your good name and, if you lose money as a result of the theft, they will reimburse you the amount lost.

When deciding which identity theft protection company is the right one for you and your family, it is important to weigh the pros and cons of each services provider. With several pros and hardly a con, LifeLock’s identity theft protection services will certainly meet your identity theft prevention needs, and then some. Unfortunately, identity theft is always going to occur. Fortunately, there’s LifeLock.

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